The stewards of the planet

The stewards of the planet

The Responsibility of the 21st Century

There are only a few books that truly capture my undivided attention from the first page to the last. The Junglekeeper by Paul Rosolie is one of them, a New York Times Bestseller. His vivid storytelling and powerful descriptions of life as a junglekeeper in the Peruvian Amazon — learning from Indigenous tribes, local stewards, the animals, and the jungle itself — are deeply captivating.

An immense amount of wisdom is hidden in plain sight throughout this book. Paul shares his experiences with the plant medicine Ayahuasca, encounters with the queen of the Amazon — the anaconda — and the harsh reality of loggers and narco-traffickers, and the destruction they bring upon the countless species that call the rainforest home.

Our generation has a unique opportunity to shift the trajectory and create a positive outcome — to help protect the Amazon. A habitat so rich in biodiversity that it may be considered the most alive region of the known universe. It is the largest DNA databank on Earth and a reservoir for biological discoveries that have yet to be made.

Transformation Toward Conservation

Junglekeepers, the organization, has already achieved something remarkable: transforming former loggers into conservationists and rangers who now protect the ecosystem instead of destroying it.

Paul Rosolie and his team are redefining conservation by embracing modern tools such as social media to shine light on regions of the world that are often forgotten — yet form the foundation of our survival, contributing significantly to global freshwater systems and oxygen production.

By showcasing the vibrant life within the Amazon, Paul has brought conservation into the 21st century — making it visible, urgent, and inspiring.

Business for Good

At GAYA, we deeply resonate with the vision and mission of organizations like Junglekeepers. We see ourselves as stewards of GAIA — our planet and all species that inhabit it.

That is why we are committed to contributing a percentage of every product sold to conservation projects.

It is time to think circularly across all industries. Without a thriving planet, there is no business. There is only one path forward: doing business for good and embracing our responsibility in the 21st century as guardians of this planet — before it is too late.


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